Ranger Up Launches New Apparel Brand, American Sin Bin
American Sin Bin seeks to elevate the game of rugby in America and deliver a World Cup Championship to the United States.
Durham, NC (PRWEB) October 05, 2011
Ranger Up military and patriotic apparel today announced the launch of
their newest brand, American Sin Bin rugby apparel with one express
purpose in mind: bring a world championship back to the United States.
“That might sound like a lofty goal, but we know we can do it,” says
Ranger Up CEO Nick Palmisciano.”
Ask the average American about rugby and you’ll get a stone-faced
look, but the USA actually has a rich history in the sport. The United
States rugby team dominated the sport in the 1920’s, winning Olympic
gold medals in both the 1920 and 1924 games.
But soon after the game of American football, with forward passes and
blocking that were disallowed in rugby, grew in popularity and rugby in
the Americas faded. Ranger Up thinks it’s time to recapture the
international glory that has escaped America for almost a century.
“We have the best athletes in the world,” says Palmisciano. “But it’s
going to take more than that to be a tier 1 power in international
rugby. It’s going to take education, awareness, tournaments, better
youth programs, and higher wages so we can attract the best athletes and
set the conditions for them train full time together. There’s no reason
why we can’t be the best rugby nation on the planet.”
When you look at the numbers, he may be right. The total population
of Fiji and Tonga is 281,000 people. That’s 100,000 less than the total
number of NCAA student athletes in America, yet both of those tiny
island nations have more powerful rugby teams than the United States, a
country of over 330 million people. Even the best rugby team in the
world, the New Zealand All Blacks, hails from a country with a
population less than half that of New York City.
But awakening that giant is a bold mission beset by many obstacles,
not the least of which being interest among fans, especially when there
is no television broadcast deal with any rugby leagues in the US.
Persuading people to watch a sport that most Americans know little about
is a tough sell, especially when it’s close cousin, American football
is the most popular sport in The States. But that just might be Ranger
Up’s ace in the hole.
“Rugby is not football. They’re two separate games,” says
Palmisciano. “But they’re similar enough that if the average football
fan knew what was going on, he would find it entertaining and want to
watch more. Furthermore, every year thousands of amazing athletes don’t
go to the NFL, but still want to compete. Enter rugby. There are
obstacles, sure, and many of our fellow ruggers told us it would be
impossible. But we’re going to do it anyway.”
So how does the Ranger Up military culture fit with rugby? Rugby
players are fiercely loyal to their teams, their communities, and their
sport, an attitude Ranger Up knows a lot about as a veteran-owned and
operated company. If anyone can appeal to the rugby community, they can.
“Rugby is all about camaraderie, sacrifice, and the warrior spirit –
things we know all about. Rugby players sacrifice their bodies for the
good of the team, which is the same attitude we all experienced in the
military. USA Rugby is ready to explode onto the mainstream American
sports scene. We want to be the catalyst that makes it happen. We’re
going to win the World Cup. Just watch.”
Ranger Up was founded in 2006 and is based in Durham, North Carolina. For more information, please visit http://www.americansinbin.com and http://www.rangerup.com.
Follow on twitter @americansinbin
On facebook http://www.facebook.com/AmericanSinBin
